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LIV Golf likes to invoice itself as “golf however louder” and a brand new partnership takes that tagline to coronary heart.
On Tuesday, the league introduced a brand new multi-year take care of AEG Presents that may see the stay leisure firm guide musical acts and produce stay live shows at LIV occasions world wide.
LIV prides itself on its festival-like ambiance and occasions previously have featured live shows from some large names in music reminiscent of Zac Brown Band, Tiesto, Nelly and extra.
“We couldn’t be extra thrilled to affix forces with LIV Golf to deliver world-class leisure to this thrilling new golf league,” mentioned Mark Norman, Senior Vice President of International touring of Concert events West, an AEG Presents subsidiary. “This felt like such a pure match for us, and to sit down proper on the intersection of sports activities and music will allow us to tremendous serve an viewers that’s searching for an elevated expertise at LIV Golf occasions and tournaments.”
The league returns to motion April 5-7 at Trump Nationwide Doral with LIV Golf Miami, the place 2000s hip-hop star Akon will carry out a stay live performance.
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