R&A launches ‘One Club’ to boost golf fan experience – Golf News

The R&A has launched One Membership, an evolution of its direct-to-consumer membership initiative designed to remodel how followers and golfers world wide expertise the game year-round.

One Membership is free to affix and offers members with a complete array of year-round advantages, rewards, unique content material and distinctive entry to The Open, AIG Ladies’s Open and different R&A Championships. This contains the launch of a brand new international streaming service, R&A TV.

It’s going to additionally supply followers money-can’t-buy experiences and entry to premium teaching and taking part in alternatives, permitting avid golfers and followers to take their ardour for the game to the subsequent degree. Members can work together straight by means of the platform by offering user-generated content material and sharing their very own tales and experiences of golf.Neil Armit, Chief Industrial Officer at The R&A, stated, “We wish golf to be extra accessible and interesting for individuals of all ages and backgrounds. One Membership helps to realize this by bringing followers and golfers nearer to the game they love, whether or not that’s by means of the thrill and drama of our Main Championships or the enjoyment they derive from taking part in the game year-round.

“We’re working with different companions to offer them with compelling causes to immerse themselves within the sport by providing a novel assortment of advantages and rewards that improve their expertise of golf and make them really feel extra linked to it. We imagine that that is essential to inspiring broader curiosity within the sport and fueling future progress.”

 

What is obtainable with One Membership’s free membership?

Unique reside and non-live golf protection on R&A TV – a brand new streaming service permits members to look at protection of R&A Championships annually, together with The Open and AIG Ladies’s Open, in addition to unique golf life-style content material. Members will take pleasure in enhanced viewing options together with multi-view and reside occasion replays to expertise extra golf content material than ever earlier than.
Unique golf life-style content material – common YouTuber Rick Shiels and media persona Tisha Alyn will characteristic in unique new video content material, inspiring and entertaining members by means of their very own experiences of golf.
Golf teaching community – prime coaches equivalent to Phil Kenyon, Dr Bob Rotella, Alex Elliott and Hannah Davies will characteristic in video content material providing members recommendation, suggestions and expertise to learn all points of their very own recreation.
Rewards & Experiences ­– from tee time giveaways to VIP hospitality packages {and professional} participant meet-and-greets, members can enter for an opportunity to win money-can’t-buy prizes and distinctive golf experiences year-round. Reductions on journey, gear, merchandise and extra are additionally out there.
Aggressive occasions – utilizing accomplice apps and linked gadgets, members can enter digital international challenges, earn Golf It! tee occasions, obtain professional classes and even qualify for real-life taking part in alternatives at choose R&A bunch venues.
Enhanced ticketing alternatives – members can take pleasure in unique early entry to buy tickets and premium experiences to The Open, AIG Ladies’s Open and different prime R&A occasions.

A brand new One Membership web site has been launched and is now out there to enroll in free. For extra data and a full itemizing of launch companions and advantages, go to OneClub.golf.