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Australian golfers Min Woo Lee and Jason Day make a trend assertion, selecting Lululemon and Malbon Golf over conventional manufacturers.
Australian golfers Min Woo Lee and Jason Day are making waves within the golf attire panorama, signalling a shift in the direction of smaller, disruptive manufacturers. Lee lately signed with Lululemon, marking the Canadian-American model’s entry into males’s golf. This transfer follows Jason Day’s departure from Nike to affix Malbon Golf, a streetwear model making strides within the golf trend scene.
The development of golfers choosing new-age manufacturers over established giants is gaining momentum. Xander Schauffele additionally parted methods with Adidas, selecting Japanese model Descente. Lululemon’s presence on the PGA Shopping for & Training Summit suggests ongoing discussions with Min Woo Lee, though the period of those talks stays undisclosed.
Malbon Golf, having secured Jason Day, is positioning itself as a disruptor difficult conventional golf attire norms. The model’s distinctive and contemporary ideas align with the evolving type preferences of contemporary golfers. Nike, however, faces the potential departure of extra athletes, with a number of reportedly expressing curiosity in becoming a member of Malbon Golf, in line with co-founder Stephen Malbon.
However golf followers haven’t taken fairly so kindly to Day’s attire swap with some folks disliking the baggier look.
One PGA Tour LIVE commentator remarked, “There’s simply a lot cloth”.
👖🗣️“There’s simply a lot cloth” @MalbonGolfpic.twitter.com/faslNA88Qi
— NUCLR GOLF (@NUCLRGOLF) January 5, 2024
The golf attire panorama is present process a revolution, with smaller manufacturers emphasizing trend gaining prominence. This shift is paying homage to the broader modifications in skilled golf, reminiscent of LIV Golf pulling huge names away from the PGA Tour. As golfers like Lee and Day embrace disruptive entities, the dominance of established manufacturers like Nike and Adidas faces a problem within the evolving golf trend panorama.
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