[ad_1]
MB: Simmons Financial institution goes to be title sponsor. Additionally they sponsor an occasion on the Korn Ferry Tour. I met their CEO a pair years in the past, in St. Louis, at our event when he was enjoying within the pro-am. He’s additionally associates with Ken Duke and Glen Day on our tour, and he mentioned, I believe I need to carry a Champions Tour occasion to our hometown of Little Rock. I mentioned, that’s nice, I don’t actually have wherever on the schedule proper now. If one thing opens up, let’s have a dialog. To be trustworthy, he wished an everyday season occasion not a playoff. And so a bit background, TimberTech was our sponsor in Boca Raton as our second playoff occasion.
They wished to resume however they wished to resume for a shorter time period than what we requested for and the identical {dollars}, and I simply felt like our tour is healthier than that proper now. So I mentioned, we’re gonna transfer on. I felt strongly that I had Simmons Financial institution. So I went again to their CEO and mentioned, Will you do a deal to be our playoff sponsor? And he was like, ‘Completely, we’re in.’ So we did a five-year cope with Simmons Financial institution. These are the fitting markets. We’re not good once we performed in Sherwood in L.A. Fallacious market, too large.
However once we play in Birmingham, Alabama, Des Moines, Iowa, Sioux Falls, South Dakota, these markets work actually, very well for us.
On the finish of the day, our tour serves a big goal for the general group. We’re lifting the general model and markets the place the PGA Tour isn’t going to play. The PGA Tour isn’t going to go to Sioux Falls however our model is there and I believe it helps all people. So I believe these are the fitting markets for us.
[ad_2]
Source link
