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There could also be one other long-term occasion sponsor set to depart the PGA Tour as rumours swirl that Farmers Insurance coverage might not prolong its settlement when it ends in 2026.
Farmers Insurance coverage has been the title sponsor of the San Diego-based match since 2010 and in 2018 signed a seven-year extension.
However the Sports activities Enterprise Journal claims that the company won’t prolong the settlement.
That is the latest sponsor setback for the Tour, after Wells Fargo’s announcement in December of final 12 months that it might now not be supporting the Wells Fargo Championship on the finish of the next season.
Honda additionally introduced in February of final 12 months that it’ll cease sponsoring the Honda Traditional after 42 years, efficient after the 2023 competitors. Since then, Cognizant, an IT providers enterprise, has been introduced because the new title sponsor of the occasion held in South Florida.
Only some days in the past, World No.2 Rory McIlroy issued a warning, advising the sport’s prime gamers to desert their standing as impartial contractors and decide to a calendar of tournaments to be able to retain sponsors.
“If you take a look at totally different sports activities and the media panorama and the way a lot these media firms are paying for sporting occasions, I believe you’ve to have the ability to assure them the product that they’re paying for,” the Northern Irishman stated, talking forward of the Dubai Invitational.
“So in my view, yeah, I’d say that folks must be contracted and signal as much as a sure variety of occasions yearly; that the sponsors and media companions know that the fellows they need to be there are going to be.”
Regardless of claims that Wells Fargo was nonetheless wanting to sponsor a match, it seems that Farmers Insurance coverage has determined to cut back its engagement within the sport to protect the corporate’s long-term monetary viability.
Longtime Farmers Insurance coverage companion Rickie Fowler introduced final week at The Sentry that his contract with the enterprise was not being prolonged.
The Farmers Insurance coverage Open is held at Torrey Pines South Course, with rising star Max Homa the reigning champion. With a two-shot victory in opposition to Keegan Bradley, the Californian gained the occasion for the primary time in 2023 and recorded his sixth profession PGA Tour win on the well-known course.
Along with sponsoring the PGA Tour match, Farmers additionally supplies assist for the Advocates Professional Golf Affiliation (APGA) occasion held on the similar location.
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