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Reflo, the sustainable efficiency put on model, has introduced England striker, Harry Kane, as an investor in its first seed funding spherical. Reflo has raised round £1m at shut of the funding spherical, with Kane being the lead investor.
Born in November 2021, Reflo focuses on sustainability, efficiency, and magnificence, specialising in golf but in addition catering for fitness center goers, runners and different sports activities like tennis and padel.
Reflo’s performancewear is predominantly created from recycled polyester, derived from single-use plastic waste destined for landfill which ends up in its materials utilizing 50% much less vitality and producing 70% much less carbon than virgin polyester, requiring no new oil.
Such is the alignment between athlete and model, Kane can be the lead investor to help Reflo’s mission to change into probably the most sustainable attire model on the earth. The funding spherical has additionally seen different buyers comprising athletes, inexperienced know-how companies, and artistic providers.
The funding spherical will help Reflo’s manufacturing and enterprise operations, notably in materials sourcing, employees, and manufacturing manufacturing facility decisions. Reflo will even use the funding to proceed its forest regeneration work alongside companions Ecologi and Eden Reforestation Mission.
As a scratch golfer, Kane initially wore the model taking part in golf at The Icons Collection in July 2022. He has since worn Reflo behind the scenes for over a 12 months, and now will change into Reflo’s golf ambassador carrying the model formally while taking part in in Professional-Am and exhibition competitions, and practising.
Having already planted over 42,000 timber and recycled the equal of over 500,000 plastic bottles, Reflo continues to drive its sustainability mission by pledging to plant 500 timber for each aim that the Bayern Munich and England star scores within the 2023/24 season.
Reflo not too long ago launched its Spring-Summer time assortment, specializing in versatility, efficiency and magnificence, with light-weight and breathable materials. The merchandise are designed to work throughout totally different sporting actions, going towards the idea that you simply want a number of merchandise for every totally different sport.
The model additional extends its sustainable improvements within the newest vary, together with the golf business’s first round attire answer, named Reloop, with clothes designed to be recycled on the finish of use. Additionally, Reflo embeds used espresso grounds in its materials to boost technical and efficiency options of sure clothes.
Reflo continues to embed itself within the sports activities business, being seen as Official Attire Companions for occasions together with Excessive E staff Veloce in motorsports, Icons Collection and WM Phoenix Open in golf, and now, soccer.
Harry Kane expressed: “I need to put money into an organization and model that connects with my very own values round a extra sustainable future, and making certain a world the place golf efficiency and sustainability can co-exist makes me very excited.
“Listening to what Rory and the staff at Reflo have deliberate exhibits me they’ve bold development targets to assist make sustainability and golf efficiency as outstanding as attainable and I can’t wait to be part of this.”
“As a footballer, I perceive the significance of pushing boundaries and setting new requirements, and that’s precisely what Rory and the staff have proven me. The imaginative and prescient for the model is unbelievable, and I can’t wait to be part of it.”
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