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Tiger Woods and TaylorMade have formally introduced the launch of a brand new efficiency and way of life model impressed by the 15-time main champion.
Known as Solar Day Purple, the partnership will see the launch of a brand new vary of attire and footwear that might be accessible for shoppers to purchase from Might onwards, though initially on-line solely.
Woods says the identify of the model identify is a tribute to the truth that he’s all the time worn pink on Sundays. The tiger brand is a tribute to the 15 majors he has worn over the course of his profession.
“It’s the appropriate time in my life,” Woods stated on the launch occasion, showing in a cashmere sweater from the brand new model. “It’s transitional. I’m not a child anymore. Life adjustments, I’ve youngsters now, and this is a vital a part of transitioning into this a part of my life, to have a product and a model that I’m happy with.”
Woods’ relationship with TaylorMade dates again to 2017, when the 2 signed an gear deal that has him taking part in with the model’s driver, fairway woods, irons and wedges.
Woods stated he was courted by different corporations to launch a brand new attire model following his current cut up from Nike, however he trusted TaylorMade for his or her capacity to “get it proper.“
“I’m able to share these secrets and techniques with the world”
“I’ve discovered a lot over time and have a lifetime of expertise adjusting my attire and footwear to assist me play higher based mostly on the way in which it was constructed,” Woods stated. “There are issues that I might inform you that nobody knew I used to be doing over time. I’m able to share these secrets and techniques with the world.”
TaylorMade CEO David Abeles stated Woods had been an inspiration for his staff, together with his self-discipline and meticulous method to product design. “There isn’t a affect from TaylorMade on this model. His model stands alone and is impartial from TaylorMade,” Abeles stated.
The brand new model contains a completely new firm with separate headquarters and workers who’re solely targeted on its growth.
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