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Tiger Woods formally ends his 27-year partnership with Nike, signaling a pivotal shift within the golf icon’s sponsorship affiliations and elevating hypothesis about his future model partnerships.
Tiger Woods just lately confirmed the conclusion of his 27-year-long affiliation with sportswear large Nike.
The 15-time main champion, who has been a Nike ambassador since turning skilled in 1996, publicly acknowledged the tip of this enduring partnership. In a press release posted on his X account, Woods expressed appreciation for Nike founder Phil Knight, recalling the numerous moments and recollections created throughout their collaboration.
“Over 27 years in the past, I used to be lucky to begin a partnership with one of the iconic manufacturers on this planet. The times since have been stuffed with so many superb moments and recollections, if I began naming them, I might go on without end,” Woods wrote. “Phil Knight’s ardour and imaginative and prescient introduced this Nike and Nike Golf partnership collectively and I need to personally thank him, together with the Nike staff and unimaginable athletes I’ve had the pleasure of working with alongside the best way. Folks will ask if there may be one other chapter. Sure, there will definitely be one other chapter. See you in LA!”
pic.twitter.com/at0tSskmRm
— Tiger Woods (@TigerWoods) January 8, 2024
The choice to half methods with Nike comes amid the sportswear firm’s broader cost-cutting technique, which incorporates the departure of athletes like Jason Day. Woods didn’t disclose particulars about his future attire model, leaving followers and business observers curious concerning the golf icon’s subsequent sponsorship transfer.
Whereas the termination marks the tip of an period in Woods’ affiliation with Nike, it additionally raises questions concerning the route he’ll take by way of endorsements and partnerships sooner or later.
The timing of the announcement is intriguing, as Woods hinted at collaborating within the upcoming Genesis Invitational at Riviera Nation Membership in Los Angeles. The event, hosted by Woods, might doubtlessly function the stage for the golf legend to unveil his new sponsorship affiliation.
The best unplanned Nike golf business of all time. pic.twitter.com/9ukeaWtgVm
— Golf Digest (@GolfDigest) January 8, 2024
Because the golf world speculates on Woods’ post-Nike journey, the shift in partnerships marks a big change on this planet of golf endorsements. Jason Day just lately signed as much as Malbon Golf and debuted his new take a look at The Sentry event in Hawaii.
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