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The PGA Tour brand has been the identical for many years, going again to 1982, when it was unveiled to coincide with the primary model of The Gamers Championship performed at TPC Sawgrass.
The emblem options the wordmark of the PGA Tour and the silhouette of a golfer. For years, golf followers have requested who the golfer is within the silhouette. Is it Arnold Palmer? Is it Jack Nicklaus? Perhaps Ben Hogan or Byron Nelson?
Because it seems, the reply is none of these gamers. That is as a result of the PGA Tour brand options the silhouette of no specific participant. The silhouette is simply of a generic male golfer within the follow-through place of the golf swing. That is it.
The PGA Tour brand isn’t like that of the NBA (Nationwide Basketball Affiliation), which options the silhouette of an precise former NBA participant, Jerry West. West is known as “The Emblem” for his nickname for that motive. However the PGA Tour has no such golfer.
When Arnold Palmer died in 2016, there was a short motion to persuade the PGA Tour to alter its brand to replicate Palmer’s swing within the silhouette. It may be argued there’s been no extra necessary participant to the PGA Tour than Palmer, who was additionally instrumental in forming the PGA Tour as we all know it and separating the Tour off from the PGA of America.
Nicklaus was the Tour’s biggest champion of the tv period till Tiger Woods got here alongside, and maybe sooner or later, the Tour will modify its brand to replicate these gamers’ swings.
For now, although, the PGA Tour brand — and its font — are tried and true, they usually’re not anticipated to alter anytime quickly in deference to any specific participant. In spite of everything, the Tour strikes ahead by way of every period with new gamers and stars, including to the Tour’s historical past.
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